Who am I?

I am a product marketing professional with

  • Fifteen years marketing software and services that solve complex business problems.
  • Proven ability to communicate business value through positioning and messaging.
  • History of defining new markets and market potentials to investors, press, and analysts.

Some of my core competencies include:

  • Solution messaging/positioning
  • Managing small or large teams
  • Defining market niches
  • Vertical/industry positioning
  • Analyst and press relations
  • Go-to-market execution

PROFESSIONAL  EXPERIENCE

Vignette Corporation  •   2008 – 2009
Sr. Product Marketing Manager

Owned go-to-market strategy for enterprise content management (ECM) solutions, including intelligent capture, business process management (BPM), records management, and multi-channel delivery.

  • Developed messaging and positioning for overall solution set and responsible for establishing industry positioning.
  • Designed communications strategy for new messaging and positioning through updated web content and site architecture, analyst briefings, and collateral overhaul.
  • Coordinated product launches for new products and new versions of existing products.
  • Managed marketing campaign planning and execution of trade shows, online promotions, webinars, and database marketing programs.

Assigned to identify problems with sales of Vignette Recommendations.

  • Conducted sales enablement for internal sales team and account executives.
  • Developed messaging and positioning for SaaS sales into Federal government accounts.
  • Identified sales bottlenecks with Baynote and Vignette stakeholders.
  • Launched Vignette Gadgets to allow Baynote code to be deployed by marketing departments without IT involvement and to syndicate recommended content to social sites.

HostBridge Technology, LLC  •  2001 – 2008
VP of Marketing

Provided marketing leadership for a profitable company that delivers information integration solutions to Fortune 1000 and Global 2000 organizations.

  • Negotiated exclusive sponsorships of marketing vehicles to block out competitors and reinforce brand identity with target audiences.
  • Created demand generation programs that increased leads 300% in one year, reduced cost per lead 50%, and improved lead quality through targeted media.
  • Increased visibility and awareness within press and analyst communities through personal relationships and constant contact.
  • Coordinated product launches for new products and new versions of existing products.
  • Managed campaign planning and execution of trade shows, online promotions, webinars, and database marketing programs.

Director of Product Marketing

Co-founded a software company to solve complex mainframe integration problems.

  • Gathered requirements for a product line that integrates mainframe information using XML and Web services.
  • Developed messaging and positioning to educate target audiences and establish credibility for first-to-market solutions.
  • Developed the business plan with market value of the new company and products that secured first and second rounds of funding.
  • Provided sales support by developing clear, focused marketing content, including the corporate web site, print and online documentation, case studies, brochures, and white papers.
  • Designed lead generation programs based on white paper and case study promotions.
  • Developed online product demonstrations using WebEx to qualify leads and establish direct, interactive communication with prospects.

Tonic Software, Inc. • 2000 –2001
Content Manager

Recognized the need to monitor and manage web applications and helped launch a start-up that was first-to-market in the Web Applications Management marketplace. Managed content creation in both development and marketing, including case studies, white papers, and online content.

  • Architected a Web Content Management system built on PHP and MySQL.
  • Defined the market value of a new product and company within the business plan that secured $28 million in venture capital.
  • Positioned the company as a category of one within a new Web Applications Management market space through clear product and company messaging.

Esker, Inc. • 1993 –2000
Corporate Web Site Manager

Recognized the value of web sites as marketing tools prior to the release of first-generation browsers. Led the design, development, and management of a corporate web site and grew it to become the top lead generation tool within the company.

  • Created content management system based on Perl and MySQL.
  • Managed writers and graphics artists to create a corporate web site.
  • Mapped web site architecture to product life cycles and marketing initiatives.
  • Integrated new web sites into a single corporate site following mergers and acquisitions.

EDUCATION

  • Master of Arts in English, Oklahoma State University, Stillwater, Oklahoma
  • Bachelor of Arts in English, University of Texas, Austin, Texas

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